Tạp chí Khoa học Trường Đại học Mở Hà Nội

PROSPECTS AND SOLUTIONS FOR BUILDING SUSTAINABLE BANCASSURANCE IN VIETNAM

Nguyen Van Quang , Nguyen Thi Kim Thoa — Fri, 11 Oct 2024 00:00:00 +0700

Bancassurance is a relatively young market in Vietnam, yet its contribution to the total revenue of the insurance sector has witnessed rapid growth and is expected to continue expanding in the future. This paper provides a theoretical foundation on bancassurance, analyzes its development prospects, and examines the current state of bancassurance operations in Vietnam. Additionally, it highlights certain limitations in the implementation of bancassurance in Vietnam. Based on these findings, the paper proposes solutions for building a sustainable bancassurance model in the country.

IMPACT OF CAPITAL STRUCTURE ON PROFITABILITY OF VIETNAMESE INSURANCE COMPANIES

Tran Van Hai , Tran Phuong Thao, Vu Hoang Duc — Fri, 11 Oct 2024 00:00:00 +0700

Insurance companies have an important function of absorbing and storing economic risks. Therefore, companies need to have optimal, safe, and stable capital sources to be able to finance, diversify, and transfer risks. Previous studies have only focused on market share, customers, competitive strategies, and insurance premiums without paying attention to the capital sources of insurance companies. This is more necessary when Vietnamese insurance companies have a non-optimal capital structure, leading to low profitability. The study aims to fill the above gap by analyzing the impact of capital structure on the profitability of insurance companies through the research sample of the Data Set of 40 insurance companies (listed on HNX, HOSE, UPCOM), corresponding to 297 observations in the period from 2013 - 2023. By using GMM estimation, the author has identified three independent variables explaining (and two control variables) the variation of the dependent variable profitability (ROE), including (i) General debt ratio (GDR), (ii) Debt ratio (DR), (iii) Long-term debt ratio (LDR). Based on the research results, the authors discuss and assess the important role of capital structure in insurance companies and provide financial solution recommendations to improve their profitability.

ENHANCING DIGITAL SKILL TRAINING’S QUALITY AT UNIVERSITIES TO IMPROVE EMPLOYEE JOB PERFORMANCES IN VIETNAM’S INSURANCE COMPANIES

Nguyen Thi Thuy Hong , Tran Phuong Thao — Fri, 11 Oct 2024 00:00:00 +0700

The worldwide digital transformation has greatly driven the insurance industry to change the way of working to gain a competitive edge. Many insurance companies have focused on providing key skills needed for employees to meet the changing requirements of the labor force. Employees should be equipped with not only professional knowledge, career qualities, and soft skills but also digital capacities to serve customers with the best insurance products. This study aims to identify the impacts of training quality on employee job performance in Vietnam's insurance companies regarding digital skills to meet the digital economy's demands. To achieve the study's objectives, the online survey questionnaire was used to gather data on the impacts of training quality on employees' job performances regarding digital skills with the participation of 240 respondents from 3 insurance companies and three universities in Vietnam. The findings demonstrate a positive correlation between digital skills training and insurance employee’s job performances. The study findings will be helpful for universities training occupational insurance in Vietnam to enhance higher education quality and produce a digital workforce for insurance companies in digital transformation and international integration.

BUSINESS PERFORMANCE AND FORECAST OF BUSINESS PERFORMANCE OF INSURANCE ENTERPRISES IN VIETNAM

Tran Phuong Thao , Nguyen Van Quang — Fri, 11 Oct 2024 00:00:00 +0700

The Vietnamese insurance market currently has many potential advantages: insurance products are enhanced in both quantity and quality, increasingly meeting the diverse needs of customers, and many new types of products, but there are still many challenges, such as human resource quality, market database, and application of information technology. The article has studied the business performance of insurance companies from 2013 to 2023 and used the ARIMA model to forecast the business performance of insurance companies. The forecast results are consistent with the insurance market development strategy until 2030. The article has proposed a number of recommendations to management agencies and solutions for insurance companies to achieve the scale, growth rate, and business efficiency as set out in the strategy.

FACTORS INFLUENCING THE BUSINESS EFFICIENCY OF CONSTRUCTION ENTERPRISES OPERATING IN MEKONG DELTA REGION

Nguyen Minh Tan , Tang Thi Ngan and Le Huynh Nhat Dang — Fri, 11 Oct 2024 00:00:00 +0700

This study aims to analyze factors influencing construction enterprises' business efficiency in the Mekong Delta region. The research data comprises 100 enterprises operating in provinces such as Bac Lieu, Ca Mau, and Can Tho City. The multiple regression method is used to test the correlation between factors. Estimated results show that factors influencing the business efficiency of construction enterprises in the Mekong Delta region include the educational level of business owners, management experience, and type of enterprise. Among these, the management experience of business owners is the strongest factor impacting the business efficiency of construction enterprises in the Mekong Delta region.

CURRENT EXCHANGE RATES AND MANAGEMENT POLICIES IN VIETNAM

Nguyen Thi Quy — Fri, 11 Oct 2024 00:00:00 +0700

In the age of inflation, the monetary policy management of national central banks has been challenging in stabilizing the economy. The exchange rate is an economic variable that affects most of the aspects of the economy's activities, but the effect of the exchange rate on many activities is very different. In particular, the impact of exchange rates on trading activities is clear and quick. Therefore, the majority of countries use the exchange rate as an effective tool to adjust their import and export activities of goods and services. In Vietnam, although the State Bank of Vietnam (SBV) has managed the exchange rate relatively stable, in the coming time, the exchange rate may continue to be under pressure due to high inflation and political conflicts between countries; there are still no signs of ending… Potential risks affecting investment, production – business activities, and the exchange rate fluctuations in the foreign exchange market. Researching and making practical proposals will help the State Bank apply exchange rate regimes and appropriate exchange rate management mechanisms.

SUSTAINABLE GROWTH RATE OF LISTED TELECOMMUNICATIONS TECHNOLOGY ENTERPRISES IN VIETNAM

Tran Phuong Thao , Nguyen Thi Thuy Hong — Fri, 11 Oct 2024 00:00:00 +0700

The article clarifies the basis for discussion on sustainable growth and models for measuring sustainable growth rate. The article uses Higgins' sustainable growth model to determine the steady growth rate of the Securities Telecommunications technology enterprise in Vietnam. The results were found: Listed telecommunications technology enterprises in Vietnam had an average solid growth rate of -0.04 - 0.078, the highest solid growth rate in 2017 with a value of Quantity value 0.2189, 2021 recorded a return to growth; however, the period from late 2022 to early 2023 saw businesses in the industry gradually decreasing in growth due to weak demand. by the risks of deterioration in world economic exchange and applying detection capabilities. Despite facing complex and large-scale difficulties with benefits from policies to promote digital economic development, the business community in the industry is still able to maintain a steady growth rate and develop strongly in the near future.

SOME THEORETICAL BASIS AND EXPERIENCE FOR DEVELOPING WELLNESS TOURISM

Tran Thu Phuong , Vu Huong Giang — Fri, 11 Oct 2024 00:00:00 +0700

Wellness tourism is the combination of two large and growing industries worth millions and billions of dollars: tourism and Wellness. Differences in the definition of wellness tourism in different countries have created specific differences in the segmentation of wellness tourists in different countries. Wellness tourism is often confused with medical tourism - not only by consumers but also in destination marketing. Using the desk study methodology, the paper aims to clarify some theoretical and practical bases for developing wellness tourism, thereby drawing some lessons for Vietnam in developing this kind of tourism.

ADVERGAMING MARKETING – A NEW AND EFFECTIVE BRAND COMMUNICATION TOOL

Nguyen Thi Hoai An — Fri, 11 Oct 2024 00:00:00 +0700

Currently, there are many effective marketing communication tools, such as social media marketing, email marketing, video marketing, content marketing, and influencer collaborations. However, the recent boom in the online gaming market has created a significant opportunity for marketers to implement marketing communication activities through online games (commonly called Advergaming Marketing or simply Advergaming, hereinafter abbreviated as Advergaming). Advergaming is a process that combines advertising and gaming, merging marketing communication with games as forms of both entertainment and culture. To effectively leverage the benefits of Advergaming, theoretical issues such as its definition, business benefits, methods, and application in brand communication must be clarified. Using appropriate scientific research methods, such as desk research and theoretical development, the author will clarify theoretical issues related to branding and brand communication through online games. Key points for applying Advergaming to brand communication in businesses today will also be proposed.

EVALUATION OF THE TRAINING PROGRAM FOR CONSTRUCTION MANAGEMENT MAJOR AT CAN THO UNIVERSITY OF TECHNOLOGY

Le Hong Tuyen , Nguyen Minh Tan — Fri, 11 Oct 2024 00:00:00 +0700

This study aims to evaluate the training program for the Construction Management major at Can Tho University of Technology (CTUET). The survey subjects are stakeholders such as students, enterprises, and experts. The research data was collected through a survey of 59 students from the university, 20 enterprises, and 12 experts, using a pre-designed questionnaire, with the study conducted via the Google Forms application. Descriptive statistical analysis was used to measure the stakeholders' evaluation levels of various factors in the Construction Management training program. The analysis results indicate that the stakeholders highly evaluate the training goals and outcomes, with training goal scores ranging from 3.36 to 4.75 and training outcome average scores from 3.15 to 4.63. The assessed factors include Knowledge, Skills, and Level of Autonomy and Responsibility. Based on these findings, the authors propose solutions to enhance the quality of the Construction Management training program at Can Tho University of Technology.

IMPACT OF SOCIAL CONNECTEDNESS ON FOREIGN INVESTMENT CAPITAL: EVIDENCE FROM ASIAN COUNTRIES INVESTING IN VIETNAM

Nguyen Ngoc Hoan , Nguyen Thu Ha, Nguyen Phuong Hiep — Fri, 11 Oct 2024 00:00:00 +0700

This study examines the correlation between foreign direct investment (FDI) inflows from Asian countries into Vietnam from 2010 to 2022 and social networks, as indicated by Facebook friend relationships (Social Connectivity Index, or SCI). The empirical results demonstrate that social connections significantly impact FDI inflows, suggesting that these linkages are crucial for reducing information friction and attracting foreign capital to Vietnam. These findings remain robust across various model specifications, including year-fixed effects and other known FDI determinants.