DEVELOPING SMART TOURISM IN VIETNAM: OPPORTUNITIES AND THREATS

Abstract

Developing smart tourism is an inevitable trend in the context of the industrial revolution 4.0, which is affecting more and more deeply all aspects of socio-economic life. With the requirements set out from the change in tourism trends of tourists, the achievement of building digital infrastructure, the participation of tourism businesses and tourism technology enterprises and a system of supporting policies to promote the application of technology    in the field of tourism, all stakeholders have opportunities to work together to build and develop smart tourism in Vietnam in the coming time. However, besides the opportunities, the challenges for the development of smart tourism are identified as stemming from three main factors: the limitation in both the quality and quantity of smart tourism human resources, the lack of synchronization in the information system of stakeholders and the limited resources of tourism businesses when participating in the digital transformation process.