MARKETING IN DISTANCE EDUCATION ENROLLMENT OF BACHRLOR DEGEE AT HANOI OPEN UNIVERSITY

Abstract

In recent years, Vietnam has been an active international integration country. Vietnam’s position has been enhanced to develop socio-economic and improve income for the citizen. Besides auspicious opportunities, Vietnam also has confronted challenges in socio- economic development in general and the education sector in particular. Since 2015, the transfer of autonomy to universities in enrollment has led universities to implement different forms of competition to attract students. Hanoi Open University is not out of the trend, the enrollment is always concerned and attached special importance to the annual work plan. By methods of observation and statistical analysis in reality of enrollment marketing at Hanoi Open University, the author recommends some solutions to innovate the distance enrollment marketing and to improve the distance learning scale.